John Lee Dumas


 

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Want to learn how to get great guests like John Lee Dumas?
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his proven process?

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Why is Ivan Misner Trying to Break My Arm




ivan misner

For the past 30 years, Dr. Ivan Misner has been building the world’s largest referral network, Business Networking International.
He has written X best-selling books on networking and referrals.

He has been a keynote speaker all over the world.

He is pictured here speaking at Alex Mandossian’s Pathfinder Mastermind which took place at Roy Williams Wizard Academy in Austin Texas.
Pathfinder had 50 of the top people in their industries as its students. People like Bill Harris, Mike Filsaime, Lee Richter, etc.
Ivan shared with us his brand new presentation about how he scaled BNI. From when he started the first chapter to replace lost revenue as a business consultant, all the way to a company generating over $1 billion dollars a year.

Ivan was demonstrating the hidden aspects to business. He is a black belt and was showing hidden moves in martial arts as a visual example to illustrate his point.

He asked me to demonstrate with him.
I am a black belt in Krav Maga (Israeli military’s combat system).
An overt move is something an untrained observer can see (a punch for example), while a covert move is hidden (what Ivan is doing in this picture – attempting to break my arm).

After Pathfinder, Ivan had me on his top rated podcast to discuss how to take referral generation into the 21st century.
An overt referral would be asking your happy customer who else they know who needs your services.
A covert referral would be me interviewing Ivan on my podcast, because when he tweets and posts about it to his social network, some of those BNI members will want to work with us.

If you want to learn more covert ways to get other people promoting your business and making you famous, get a free copy of my new book, and a free live training session with me where I will show you the covert moves we’re using to grow our business and those of our clients- click the box below:

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Joel Comm

 

Want a FREE Copy of Seth Greene’s new book, Market Domination for Podcasting?
Want to learn how to get great guests like Joel Comm?
Want a LIVE Training Session with Seth where he walks you through
his proven process?

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How You Can Profit from $75 Billion in Dead TV Advertising

What will replace TV commercials?

If everyone has a DVR
And more people are switching to Netflix amazon video Hulu Hbo go Etc

Where will those $75 billion a year in tv ads go?

Some will stay with tv as not everyone has a DVR or will switch away from cable

But we predict that a large percentage of those advertisers are going to switch to….

In Podcast ads

That’s ads ready by the show host during the show

Over 1 billion people are listening to podcasts now, and that number is projected to triple to 3 billion by 2020

Why? Apple car play.
Your next new car will come pre bundled with apples podcast app in your dashboard. So whether you are a PC or a MAC person, whether you want it or not, you will have an Icar.
In podcast ads are the future of advertising
You can’t DVR the ads
And it’s really hard to skip ahead just a minute or two so nobody tries
They are usually multi tasking anyway

Micro targeting – whatever your niche is,
Chances are there is a podcast for it. Niches that wouldn’t support a television show, or network – can support many podcasts

There are podcast reaching every market you can imagine and some you would never think of:

Tax lien investing
Golf and business
Dentures
Banking executives
Trading systems
Event planning

So do some research, find a podcast reaching your audience and get in on the ground floor!

Or click the link below and register for a free download of my new book market domination for podcasting along with a live training session with me ok how to use a strategic podcast to dramatically increase your sales and referrals!

 
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Lessons Learned from Traffic & Conversion 2016

Optimize for the relationship

Branding – anything that makes a deposit into a prospects or customers relational equity account

Selling – anything that makes a withdrawal

Nothing wrong with making a withdraw if funds are available

1. Make them laugh
2. Make them cry
3. Make them feel a part of something
4. Deliver actual value in advance

Rules for email marketing:

1. You is the best word ever
2. live above the fold
3. 7 always beats seven
4. 16 point font gets more readers serif
5. Sell the click not the widget
6. Lots of ways to click
7. Blue
8. 50 numbers and letters max
9. Test something in every mail
10. 3 calls to action (Above the fold, middle of the email, in the ps).

What else do your people buy when they aren’t buying your stuff?

Interview with Scott Paton

Seth: Welcome to the Direct Response Marketing Magic podcast. I am your host, Seth Greene. And today, I have the great fortune of interviewing podcaster extraordinaire, Scott Paton. Scott, welcome to the show.

Scott: Hi Seth. Happy to be here.

Seth: We greatly appreciate it. I’m going to make you go back in time a little bit and ask you, how did you get started?

Scott: I got started kicking and screaming, resisting it with every fiber of my being. It was the spring of 2005 and unfortunately the owner of the company I worked for passed away. He was only 35 years old and the people that took over were afraid that the company would go down because he was so closely associated with the company. So they decided to go around the world and do boot camps on internet marketing and they asked me to speak for two hours on blogging on a Saturday night. And I knew one thing and that was if after sitting for 12 hours listening to my boss and then having this big meal and then listening to me for two hours didn’t put them to sleep, nothing would. I need to talk about something else and I’ve been hearing about podcasting. And I thought, ah, I don’t want to learn this. I’m overwhelmed with learning. And then to may shock and amazement, in 20 minutes after I decided well, I should just do it and see, I had one up and had downloaded it and had been working. And I was just amazed at how easy it was.

Seth: And what happened? So you had one up. You got started. What did you originally start out podcasting about? Were you the one doing the show? Or were you interviewing other people?

Scott: To promote the internet. Actually, I interviewed my new boss and it was an internet marketing podcast because the company was an internet marketing center. So I just talked about things that were going on in the world of internet marketing.

Seth: And were you the sole person on that show? Or were you interviewing other folks?

Scott: I like interviewing other folks simply because I find the energy is easier to maintain. And I’m not a real monologue type of person. So most of the time, I’d have a co-host or I do an interview style podcast.

Seth: And do you know how many – obviously, when you started, you probably had zero listeners and you were talking to the recorder in the air. Do you know how many subscribers you have now?

Scott: Not at all. My internet marketing podcast I should say has about 75,000 subscribers and about 10,000 or 15,000 downloads per month.

Seth: That’s incredible. So obviously, you’re doing something right.

Scott: Yeah. Well, all I’m doing is talking for both 20 minutes and somehow people like to listen to it.

Seth: What do you wish you knew when you started that you know now?

Scott: Wow. That’s an interesting question. I think really I would have to say I wish I had used Facebook and Twitter and YouTube and some of the social media sites a lot more because – I just did the podcast. I also have a weight loss podcast. And then our first year, we had 300,000+ subscribers and 3 quarters of a million downloads. And at that time, I just said I just want to see what would happen if all we did was podcast. So we did nothing. And when I think about the internet marketing one as well, we didn’t do much. So I just think being able to leverage all of these social media sites when they were just starting would have just taken us to another level.

Seth: I would agree absolutely 100 percent. Other than that, I find that obviously we talk to some of the most successful marketers and podcasters and stuff like that in the world we can learn incredible lessons from their success and what they did to become successful but we can even learn more from avoiding some of the so called million dollar mistakes they have made. What has been your biggest mistake? And what have you learned from it?

Scott: The biggest mistake I think was not focusing. I did an alternative health podcast, a personal development podcast, an internet marketing podcast, a weight loss podcast, a yoga podcast. I mean it just goes on and on and on. I probably have been involved in 30 or 40 different podcasts over the last 10 years. And all I was thinking was wow, this is really interesting technology. And I found people that are really interesting and I want to do a podcast with them. And I never really focused on presenting myself as the single expert in either one of those fields or in podcasting. And now, I’m just focusing a lot more just on being the expert in podcasting. But when I look back over the 10 years or if you do a search on my name in iTunes, you’ll see all of these topics. And of course, none of them fit in terms of building a singular brand. So I’m just basically all over the place. So I think focus would be absolutely the billion dollar mistake.

Seth: I will agree with that. I mean I tell our clients and I’ve written about it in my books that 50 percent of the success or failure of any marketing campaign which a podcast could be considered, is the proper selection of, target market. So focus would be exactly that.

Scott: Yup.

Seth: Now, you’ve been a part of so many not only podcasts but businesses and ventures. I have to ask you as a serial entrepreneur myself, what is your biggest challenge now?

Scott: It’s the same thing actually but I’m focused on focusing. I can put it that way. I’m really narrowing and narrowing and narrowing down what I’m doing.

Seth: Focused on focus. That actually could probably a good bumper sticker, focused on focusing.

Scott: There are just too many shiny objects and I’m really just saying no to – learning to say no is the biggest thing.

Seth: Learning to say no. I think that is a huge lesson considering we all probably suffer so much from shiny object syndrome.

Scott: Yeah.

Seth: Is this podcast your most successful one? Or has something else that you’ve done eclipsed even this?

Scott: I would say the Weight Loss and the Mind podcast was the most successful one.

Seth: The weight loss one. And second one is?

Scott: It’s called Weight Loss and the Mind.

Seth: Weight Loss and the Mind. Okay. You’re involved in a number of different niches obviously and I know from listening to some of your podcasts that you are a voracious learner, so how do you stay on top of all of the constant sea of change going on in every industry you’re involved in?

Scott: I don’t. I depend on the experts to do that. So I take the role of either the student or the reporter. I mean I do have an interest in the areas. They’re not stuff that I’m not interested in which helps but what I tend to do is try to draw that information out of either the guest or the co-host and then that’s how I learn.

Seth: Absolutely. What periodicals, trade journals, magazines, what do you read every month?

Scott: Yeah, I read a lot but I have an app called Zite.

Seth: Is that the app that lets you create like almost your own curated news magazine?

Scott: It is.

Seth: I love that.

Scott: Yeah. Me too. I can just put in weight loss or internet marketing or podcasting or whatever the topics are that I’m interested in. It’ll show me a bunch of articles and then if I give it a thumbs-up, it learns and it shows me more and more of those articles. I only get on it usually in the evening for an hour but then what I do is I tweet or I post on Facebook any of the articles that I think I want to delve into in more detail later and want to share with my following. So I find that in a very short period of time I have access to quite a bit of information that’s usually within a day of being published on my topic.

Seth: I would agree with that. Trying to stay on top of everything with Zite is very, very helpful. What are three of the best books you’ve ever read that have had the most impact on your work? And you can’t quote the Bible or something that you are the author of.

Scott: Well, the one that popped into my head the second you said it was Think and Grow Rich by Napoleon Hill.

Seth: Every single week, I do another episode and I ask that question. And without a doubt every single week, no matter who I interview that is one of the three because it has impacted so many of us in so many ways. Can you come up with two more?

Scott: Two more. Well, let me just go look at my library.

Seth: Turn around. Roll the chair over.

Scott: Anything by Seth Godin gets like 15 thumbs-up. Anything by him I just think is absolutely amazing plus they’re short reads which means you can review them again, again and again. And then Blue Ocean, Red Ocean. I’m not sure who that was by but it’s totally changed how I look at my business and how I also look at my clients’ businesses.

Seth: Absolutely. Great books, great recommendations for our listeners who haven’t read those yet.

Scott: Absolutely.

Seth: And you are associated with a whole lot of different things obviously, the different ventures and niches that you play in. What are you finding across the board? I know the podcast industry obviously (A) now exists, (B) has exploded. And how are you other than the fact that some of your podcasts have hundreds of thousands of followers, how are – but there might be 300 weight loss podcasts or maybe 1000 marketing podcasts. How are you differentiating yourself from all the other folks clamoring for attention?

Scott: I would say that when you look at doing a search on say weight loss in Google you’ll have 100 million or a billion results pop up. I mean it’s just a massive amount of information online. When you do the same sort of thing in iTunes, they’ll be a fair number but not nearly as many. Because podcasts are multitasking things you’re usually do something while you’re listening to them, so the consumption rate gets really high. So those people who are interested in your topic, they could run through 5 or 10 or 15 podcasts every couple of months or every week. It depends on how fanatical they are about it.

And what will happen is people that like your voice and your manner and the way that you communicate will gravitate towards you. The ones that don’t will go away. And I remember listening to a podcast with this lady and she had a squealy, squeaky, scratchy voice that just grated on me and I thought she was terrible. It came up in a conversation and the person that I was talking to said, “I love her, all that she shares and the way she shares it.” I just shut up and I said, “wow, like everybody has things that they like and things they don’t like.” Just because I don’t like it doesn’t mean they’re not a lot of people that do like it.

So I really think that if you just spend – this is what I tell everybody. Spend 20 minutes a day talking about something with somebody or by yourself about something that you like that involves your business. I mean you could totally do it as a volunteer hobby but I don’t think you need to. You’ll help people that listen to it and then it grows. They’ll share it and you tell your friends on Facebook and Twitter. And all of a sudden, it will just grow and you need to – a friend of mine said this about YouTube. He said, you do a video and you do a video and you do a video and you got one view and one view and two views. And then all of a sudden after months, you’ve got like 10,000 views. I think it’s kind of the same with podcasting. You just keep putting that information out and then people share it. And the people that like you and are your community and are your tribe or however you want to describe your following, it will grow because they will share it with their friends and their friends and their friends.

And I think – and I’ve seen that where we’ve had a huge jump in listeners and it’s like, why? And then we figure out, oh, it was this person on this blog. And I went three times to the post where she said nice things about our podcast. And it was only on the third time I actually found the link I was looking for but it wasn’t underlined. And I was like, how did any of these people find the link? I don’t know but they did. Clicked through and they subscribed. So that’s what I think is the most important part of this.

Seth: That is great feedback and a great advice. For our listeners who are resonating with what you’re saying and your amazing and incredible journey, is there a website you want them to go to so they can get more from you or a particular podcast you want them to subscribe to?

Scott: I have a fairly new website I just launched called powerpodcasters.com. And from there, I put a number of hangouts that I’ve done that – it’s basically focused on how to improve your podcasting but there’s also a link to my brand new Power Podcast course as well as a good discount over the regular price for anyone that wants to check it out.

Seth: Okay. Well, thank you so much. It’s been an honor to interview you. We’ve been here with Scott Paton, podcast extraordinaire of powerpodcasters.com and many other places I’m sure you can find online. Thank you so much. It’s been an honor and a privilege and I greatly appreciate you being on the show.

Scott: Thanks Seth. I appreciate you having me. Bye, bye.

Interview with Joel Boggess of ReLaunch

Joel Boggess

Joel: The ReLaunch podcast just turned 10 months old just a few weeks ago as we are recording this. And gosh, we sailed past 500,000 total plays in that 10-month period of time. We are on fire, excited about that. And on our podcast, we interview and we pick the brains of some of today’s most creative and most innovative thought leaders, authors, speakers and really uncovering some of the secrets to their success and also learning from their come-from-behind stories. They’re very inspirational and it really means a lot to me to get that kind of feedback, those tweets and e-mail back from our listeners. So it’s been a blast. The ReLaunch show really provides inspiring stories, fresh ideas and then of course practical steps for people going through their own ReLaunch. Gosh, we’ve all experienced numerous launches and relaunches in our lives. So it’s very easy to relate with I should say.

Seth: And you’ve had come an incredible way in a very short period of time. How have you grown your base so fast?

Joel: You know, one of the things that we did, Seth, which I think really served us well is we created at the very beginning of the launch, before the launch, we created a launch team. When I talk about a launch team, basically it’s a conference room full of people that knew us, that liked us, that trusted us and that believed in the ReLaunch message. And it was our launch team. We had about 80, somewhere between 80 and 90 people on our launch team. It was that team that helped to promote our show via social media, via the people that they knew, the people that were on their list.

And that actually catapulted us quickly to our first number one in the iTunes new and noteworthy system and then our second number one and our third number and so forth and so on. We actually ended up hitting number one in our categories repeatedly through the entire debut period which was an eight-week period on iTunes. Even after that period, the momentum continued and our audience actually grew about 12-fold from that very first full broadcast month. I think we had maybe 7000 downloads that first full month to our highest month so far which has been 93,000 for the month. That’s about a 12- or 13-fold increase and we’re really excited about that.

Seth: It’s an incredible growth rate. I think it’s a testament to the amazing stories that you are telling and sharing with your listeners. How do you select and find such amazing guests?

Joel: Great question. I appreciate you giving me the opportunity to talk about this. You know, I want to hear from people that are not afraid to be open and transparent about their come-from-behind victories and the people that have reached a certain pinnacle of success, people like Jack Canfield, for instance, the creator behind the Chicken Soup for the Soul book series and many, many other projects. People that have reached a certain level of success understand that it’s okay to share your come-from-behind stories and your struggles and your failures. So I’m looking for people that are not afraid to just put the guard down and to share. I asked Jack actually. I interviewed him a couple of months ago on my show.

I said, “Jack, what was the most challenging part of your life? What’s the most challenging season that you went through?” Gosh, Seth, within 30 seconds of our interview, he was telling me about his divorce and how it was such a blow to him on multiple levels and he had already reached a status where he was earning and making and worth multimillions of dollars. And that season of his life ended up taking pretty much everything, 25 million dollars from his net worth which basically made him start all over again. That happened a long time ago and Jack kind of laughs about it now or at least he laughed with me on my show a little bit. And he said that, “Well, you know, Joel, my wife got a good lawyer and I got to keep my job.”

People share those stories. At this point, we’re very fortunate that people are actually coming to us because they see the value, not just being on the show but telling their story and letting people get the inspiration from “gosh, if he did it or if she did it, I can do it too.” I interviewed a lady the other day that is a multiple bestselling author and she at one point in time in her life was living in her car in a Wal-Mart parking lot as a single woman. She had found some courage and some gumption within herself to pull herself up, to firm her boot straps and to relaunch if you will her life, her career and the relationship that she had with herself and with others. She was able to catapult herself into a whole different better season in her life.

Seth: Since you are so good at getting folks to share things like that, that inspire us let me flip the microphone and ask you, what do you wish you knew when you started that you know now?

Joel: What do I wish I knew when I started that I know now? Transparency is priceless and what I mean by that is to share who you really are, not who you think you should be or who you think that people will relate with but to share the real you. That includes exposing your blemishes, your pimples, your false starts and failed attempts and just letting people know. I tell you what, Seth, I still struggle with that as we all do because we’re all people. We’re all part of the same race, the human race and we’re not perfect. I still struggle with sharing all parts of me even the private parts if you will because they’re not always pretty but it is priceless to be able to do that. People like Jack and like Rachel, that was the woman that lived in her car in the Wal-Mart parking lot, they were able to realize the benefit in being totally transparent because that’s what makes people able to relate with them and to maybe learn something from their experiences. I still struggle with it but, as we all are, getting better.

Seth: We are all works in progress. What has been your biggest mistake? And what did you learn from it?

Joel: Sure. My biggest mistake is to build it first and hope that they will come. You probably remember that line.

Seth: Yes, of course. From the Field of Dreams movie.

Joel: From the Kevin Costner movie, absolutely. If you build it, they will come. That may have been true at one point in time in business but it’s no longer true. So learning how to do the reverse of that to make sure that they will come before you build it, that is the secret sauce to being a successful entrepreneur today. Making sure they will come before you build it and putting your concept, if you will, before they will come and then to make those tweaks to build up those improvements. You got to prove your concept.

Unfortunately, what a lot of people do is they spend their time, their effort, their resources building this stadium, if you will, sticking with that analogy, and then it’s empty. And it stays empty for a long, long time and that can be absolutely expensive on multiple, multiple levels. However, if you see that there’s interest in it, you know what, people are lining up already. Then you start to build it out. That’s how you prove the concept. And based on the feedback that you get from your early adapters, you know, the people that show up early, then based on what they say, then you can make whatever improvements, adjustments, renovations that are needed so you can continue to improve and attract more people that way. I mean, did I say that correctly?

Seth: Yes, absolutely. Now that you have obviously, hopefully learned that lesson – I think we all sometimes fall guilty of it. Even though we know it intellectually, we still sometimes fall in love with an idea and start building it before we sell it or before we market it.

Joel: There’s no question.

Seth: You’ve achieved an incredible level of success not just with the podcast but with everything else. You’re a serial entrepreneur. What’s your biggest challenge now?

Joel: Sure. That’s a great question. Biggest challenge now is probably to – we’re going through a re-launch of our show so to speak just to make sure that we’re making the correct adjustments and tweaks in our show and in our business so that we can serve more people and that we can build upon our own business. That’s the challenge right now. We’ve been having a blast. We’re almost 11 months old actually now and our one-year anniversary is coming up in a little more than a month. We want to celebrate that by making our show even more valuable, offering more meaningful game changing content and talking with the movers and shakers in the world of business and just respecting people’s time. So you asked what the greatest challenge is. It’s to make sure that we make the best and the most appropriate renovations and structural changes in our show and business so that we can help more people doing what we’ve experienced and learned to do over this time and that’s been writing bestselling books. We know how to do that. That’s been creating a number one podcast. We’ve learned how to do that.

Also to help people become known in their niche, Seth. One of the ways to do that other than those other two options, choices that I have just given you is to get yourself booked on television, real television, not paid programming or advertisement, infomercials and all that but to get yourself to be newsworthy and on TV. In the past, I don’t know, three or four years, I’ve been on TV on the news about 100 times. That is publicity you cannot pay for. When the news anchor holds up your book and points and says, “This is the book to have.” Then your information is flashed up on the screen. You can’t buy that kind of publicity. I teach people how to do it. I probably should’ve said this first but during the 90s, Seth, I spent pretty much the entire decade being behind the microphone doing traditional radio and also in front of the camera doing TV. And what that means is I know how that industry works and also know how the game is played. I know how to get on the set and I know how to help people get on the set so they can position themselves as the expert in whatever niche or field that they’re in even if they don’t have big-time connections with Oprah and Dr. Phil or if they don’t have a large social media at present. That’s just one of the ways that we’re helping people become known. That way is to get that television exposure.

A lot of today’s entrepreneurs are focusing a lot of their time on new media. When I say new media, I’m talking about podcasts like what we’re doing right now and e-books and Facebook and Twitter and all that stuff. All that stuff is great. Absolutely. If you haven’t adopted it yet- get into it now. However, a lot of people are ignoring the traditional media, TV, radio. Well, most people still get their information that way. Right or wrong, that’s still where most people get their information. So what I’ve done is I’ve taken traditional media by getting on TV, radio, things of that nature and then worked to blend it in with today’s new media. So you’re actually creating a marriage, a marriage that works between the two different camps, old media, new media, helping position a person well in their particular niche.

Seth: What are the three best books you’ve ever read that had the most impact on your work? And you’re not allowed to quote the Bible or something you wrote yourself.

Joel: Okay. Gotcha. Hands down, Category of One. Excuse me, it’s called Becoming a Category of One by Joe Calloway. That is a phenomenal book. I probably read it six or seven times, dogeared, highlighted, used, abused. I love that book, Becoming a Category of One. Compound Effect, Darren Hardy. That’s a phenomenal book as well, Compound Effect. Darren and Joe have both been on my show and are incredible mentors. I would recommend that your audience get a hold of those books and get a hold of their audio and their teachings because those people are phenomenal. For the third book, I would have to say – I want to think about this for a minute. I would say the third book is Seven Habits of Highly Effective People and that’s Stephen Covey. It’s nothing new for your audience I’m sure, Seth. A lot of people probably refer to that book as one of the greats that’s out there and continues to just be a game changer.

Seth: Absolutely. I would agree with that. I greatly appreciate your time. I know how busy and successful you are. So to take some time out to share with our listeners, we really appreciate that. Of course, we will send them all to go get the ReLaunch podcast and follow everything that you do. Joel, it’s been an honor and a privilege to get to spend some time with you and pick your brain. Thank you so much for doing the interview.

Joel: Appreciate your time, Seth. Thanks for your time.